Fatima Fertilizer Launches “Sarsabz Tabeer: Seeds of Change” Campaign on International Women’s Day

Fatima Fertilizer Company Limited has launched its “Sarsabz Tabeer: Seeds of Change” DVC on International Women’s Day to celebrate women in agriculture and honor their contributions to Pakistan’s agricultural economy. In the celebration, Fatima Fertilizer is paying tribute to the resilience, strength, and unwavering dedication of rural women who are shaping the future of agriculture.

The campaign highlights the often-unseen role of these rural women as farmers, entrepreneurs, caregivers, and agents of change driving agricultural progress. At the heart of this initiative is Fatima Fertilizer’s flagship women empowerment programme, Sarsabz Tabeer, launched in 2022 to integrate rural women’s voices into Pakistan’s agricultural narrative.

Built on four foundational pillars—education, financial aid, skill development, and healthcare—the program equips women with practical tools for financial independence and long-term resilience. Through structured training sessions conducted by USAID-certified experts, more than 3,500 women across Pakistan have received food processing training to transform surplus farm produce into value-added, marketable products, reducing post-harvest losses and creating new income streams.

The program also provides interest-free loans to rural women entrepreneurs in collaborations with Akhuwat, enabling many to launch small-scale businesses that supply products to hotels and restaurants or operate their own small retail outlets. Additionally, the program organizes healthcare camps in collaboration with Mukhtar A. Sheikh Hospital and the Punjab Government, offering free medical consultations and medicines to female farmers, their children, and their families.

Rabel Sadozai, Director Marketing & Sales at Fatima Fertilizer, said, “Women have always been the backbone of Pakistan’s agricultural economy, yet their contributions often remain unrecognized. Through the ‘Seeds of Change’ campaign and our Sarsabz Tabeer initiative, we aim to celebrate their resilience while creating meaningful opportunities that enable rural women to achieve financial independence and play a stronger role in shaping the future of agriculture. Empowering women is not only a social responsibility but essential for sustainable agricultural growth and national prosperity.”

By highlighting real stories of empowerment, the “Seeds of Change” campaign reinforces Fatima Fertilizer’s commitment to inclusive agricultural development and female empowerment. The company continues to set a strong example for corporate Pakistan by fostering a culture that recognizes, values, and amplifies the indispensable role of women in strengthening the country’s agricultural ecosystem.

Fatima Fertilizer Company Limited
Lahore, March 9th, 2026