Fatima Fertilizer’s Sarsabz Tabeer launches healthcare initiative in collaboration with MASH and the Government of Punjab

As part of its ongoing commitment to empower rural women and female farmers, Fatima Fertilizer, under its flagship Sarsabz Tabeer initiative, has launched a new health-focused intervention in collaboration with Mukhtar A. Sheikh Memorial Welfare Hospital (MASH) and the Government of Punjab.

The first Free Medical Camp under this new health initiative was successfully held on June 26th at THQ Hospital Kehrorpaka, Lodhran, targeting underserved communities where access to quality healthcare remains a challenge. The camp provided free medical consultations and medicines to a total of 400 participants including female farmers, children and their families, with a panel of specialists from various fields, including Gynecology, Pediatrics, Nephrology, Family Medicine, Neurology, and Ophthalmology.

The event was attended by Multan Division Commissioner Amir Kareem Khan, Assistant Commissioner Ashraf Saleh Khan, and Babar Khan Marketing Head, who led the camp on behalf of MASH, along with Noor Malik, Brand Manager at Fatima Fertilizer. The event saw participation from 100 female farmers, reflecting the strong community engagement and institutional support behind the initiative.

“Sarsabz Tabeer is more than a program, it is a movement to uplift and enable the women who form the backbone of our agricultural economy, where female participation stands at a significant 67.9%,” said Rabel Sadozai, Director Marketing and Sales at Fatima Fertilizer. “By adding healthcare to our scope, we’re responding to a critical need because true empowerment is not possible without access to basic health services. This collaboration with MASH and the Government of Punjab marks an important milestone in delivering dignity, care, and opportunity to the women who grow Pakistan.”

Building on the program’s three existing pillars, Education, Skill Development, and Financial Empowerment, Fatima Fertilizer has now introduced Health as a fourth pillar to support the holistic well-being of female farmers across Pakistan.

Fatima Fertilizer launched the Sarsabz Tabeer program to empower female farmers and rural women through vocational training in food processing. Aimed at promoting financial independence, reducing post-harvest losses, and advancing sustainable agriculture, the initiative has trained over 2,000 female farmers and rural women across 15+ cities nationwide, helping them add value to their farm produce and establish home-based agribusinesses. To further amplify its impact, Fatima Fertilizer signed a Memorandum of Understanding (MoU) with the Akhuwat Foundation, providing female farmers with access to financial resources, mentorship, and entrepreneurial support.

The newly launched healthcare pillar further strengthens Sarsabz Tabeer’s vision of enabling long-term socio-economic transformation for rural women. With more camps planned in the coming months, the program continues to play a pivotal role in building healthier, more resilient farming communities.