The Sindh government has enacted the Sindh Protection and Promotion of Breastfeeding and Child Nutrition Act, introducing strict regulations on the sale and promotion of baby formula milk to prioritize breastfeeding.
Under the new law, artificial formula milk can only be sold with a doctor’s prescription. Violators will face fines of up to Rs500,000 and six months of imprisonment.
Formula milk producers must label their products as “artificial milk” to ensure transparency. Additionally, doctors are prohibited from prescribing formula milk without valid medical justification. Those found guilty could lose their medical licences and face action from the Infant Feeding Board.
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