UNDP joins Unilever Pakistan and SEED Ventures for the 2nd Life waste management initiative

United Nations Development Programme (UNDP) has partnered with Unilever Pakistan & Seed Ventures for 2nd Life Pakistan 2.0, an effort to bring innovation in waste management in Pakistan.

Building on the success of the first edition, the 2nd Life programme extends beyond plastic to address food waste, e-waste, textiles, paper and more. By supporting innovation and collaboration, 2nd Life Pakistan 2.0 aims to enable Pakistan’s leadership in sustainability efforts, creating a platform that connects innovators, entrepreneurs, and industry experts to tackle the country’s pressing environmental challenges.

In 2025, , the initiative broadens its scope, offering a centralised hub at 2ndlife.pk for innovators, students, and entrepreneurs to access resources, showcase ideas, and connect with key stakeholders. The platform facilitates mentorship, knowledge-sharing, and collaboration, fostering scalable solutions to repurpose waste into valuable resources.

Applications are now open for the 2025 programme, designed for entrepreneurs, innovators, and students developing solutions to tackle waste management challenges in Pakistan. Shortlisted teams will participate in a six-week acceleration programme, gaining access to mentors and industry experts who will help refine their solutions and enhance their business models.

At the end of the programme, teams will compete in two rounds of pitching, after which the top three solutions will be selected. These winners will receive cash prizes and also have the opportunity to collaborate with leading organizations in the sector. The programme also presents a unique opportunity for organisations looking for innovative waste management solutions to partner and collaborate on this initiative.

UNDP’s involvement adds an international dimension, bringing expert resources and unparalleled credibility to the project. Through their support, the programme will have greater visibility and access to global networks, enhancing the initiative’s scalability and effectiveness. UNDP’s participation ensures that 2nd Life Pakistan is not just a local effort but part of a larger global narrative for sustainable development and waste management innovation.

With mentorship, training opportunities, and cash prizes, the programme empowers participants to design practical, scalable solutions that support Pakistan’s transition to a circular economy. This initiative reinforces Unilever’s belief in collaborative action to create a resilient and sustainable future.