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YouTube’s top list in Pakistan during 2023

YouTube’s top lists this year were dominated by famous Pakistani dramas, Desi songs, and daily vloggers like Ducky Bhai and Zamzam Electronics Trading

Karachi, Pakistan, January 10, 2024: Today, YouTube unveiled lists ranking the top trending videos, music videos, Shorts, creators, and breakout creators in Pakistan. This year’s lists are reflective of the most important moments to unfold in 2023 on and offline.

In order to respond to the demand for more active content, the arrival of YouTube Shorts became a fresh breath on the platform, both for creators and users. The latter are looking for information or entertainment material that is much faster and more accurate, so a format that takes a few seconds is ideal for audiences such as millennials and Generation Z. YouTube announced that YouTube Shorts is now averaging over 70 billion daily views. Last year, the number of channels uploaded to Shorts daily grew by over 80%, and YouTube Shorts are being watched by over 2B logged-in users every month.

The long-form content also resonates well with Pakistani audiences, indicating that despite the varying patterns of users’ consumption behavior, both formats continue to enjoy the dominance of video-form content in Pakistan. An example of this is the top trending videos, which are about different topics each year, the content is more striking and visually appealing, in short: it causes an impact. Also, the Top Trending Videos list is based on a range of factors – beyond just views – that indicate how “trending” a video really is. The YouTube Culture & Trends team also considers engagement and looks at signals like shares and likes of a certain video.

Farhan Qureshi, Google Regional Director for Pakistan, Bangladesh, and Sri Lanka, mentioned that “the top trending lists of this year reflect the cultural evolution in Pakistan, notably marked by a substantial rise in Shorts viewership and distinct fan bases forming around specific content categories such as music, dramas, and vlogs. Moreover, creators are embracing multiformat approaches in order to explore new genres and audiences. Moving forward, we anticipate the ongoing expansion of multiformat content, resulting in a more varied and interesting range of content than ever.”

Music is also a type of content that is popular on YouTube. In 2023, YouTube Music and YouTube Premium, a paid membership, enhanced the viewing experience with ad-free content, offline and background play providing an immersive music experience.

In keeping with this, artists continue to broaden their horizons through multiformat, allowing their audiences to learn more about them via a variety of format types. Zamzam Electronics Trading is an example of YouTube creators who have successfully positioned themselves in multiple formats. Their videos, “watch funny magic of fan” and “happies is helping others,” have propelled them to the top of the Top Creators and Breakout Creators lists.

This year, YouTube released five lists:

Table of Contents

Top Trending Videos
Top Shorts
Top Music Videos
Top Creators
Breakout Creators

1. Tere Bin 2nd Last Ep 57 – [Eng Sub] – Digitally Presented by Nisa BB Cream – Yumna Zaidi – Wahaj Ali

2. Tu Subha Di Paak Hawa Warga | Nimra Mehra | Beautiful Song | DaisBook

3. Mayi Ri | Episode 1 | 2nd August 2023 (English Subtitles) ARY Digital Drama

4. Muhabbat Gumshuda Meri – Episode 01 [𝐂𝐂] – { Khushhal Khan & Dananeer } – 28th April 2023 – HUM TV

5. Dog rescue and build Loving Dog House – Build House for Puppies

6. Macharla Chunaav Kshetra (M.C.K) New Released Full Hindi Dubbed Movie | Nithiin, Krithi Shetty

7. College Gate | Episode 01 | Green TV Entertainment

8. AND WE CREATED YOU IN PAIRS | IQRA & AREEB NIKKAH ♥️ | MA SHA ALLAH

9. Ji Wife Ji(Full 4K Movie) Roshan Prince ,Karamjit Anmol, Harby Sangha, Anita Devgan | New Movie 2023

10. Baraat Entry In Style 😎 | Ducky Bhai Aur Aroob Ki Shadi (Baraat) | Part 1 😍

Top Shorts

1. Pati ko banaya pagal #imkavy #youtubeshorts #shorts @umangkatyalvlogs

2. When he’s asleep 😂😍 #homecleaning #gadgets #usa #smarthome #cleaning #canada

3. اول تجربة لي بالتصوير 📸!

4. Impossible Chip Swipe Challenge!

5. Awesome mousetrap ideas from plastic and cardboard buckets#mousetrap #rattrap #shorts

6. kerja sama yang baik#shorts

7. Do not waste food #Shorts

8. Jio Phone vs iphone🙂😘 #shorts #ytshorts

9. E 사이에 있는 I

10. Trending Gadgets!😍, Smart Appliances, Kitchen Tools Utensils, Home Cleaning/Beauty, tiktok #shorts

Top Creators

1. ZAMZAM ELECTRONICS TRADING

2. Ducky Bhai

3. Shehr Main Dihat

4. Salman Noman

5. Sistrology

6. Ijaz Ansari Food Secrets

7. Maaz Safder World

8. malik abubaker

9. Sadiq Ahmed Vines

10. Rabia Faisal

Breakout Creators

1. ZAMZAM ELECTRONICS TRADING

2. Pak Town Vlogs

3. Areeb Pervaiz

4. Ali Baloch

5. Mishkat Khan

6. Lucky Sayed

7. Chatpaty Pakwan

8. Hassan Hameed

9. Abdullah Tariq Khan

10. Tayyab Wahand

To have in-depth detail of the lists in Pakistan and globally, you can go to youtube.com/trends.

Zainab Malik

Zainab's journey in the realm of entertainment journalism has allowed her to interview some of Pakistan's most prominent personalities, offering readers an exclusive peek into the lives of their favorite celebrities. Her dedication to authenticity and unbiased reporting has garnered her a loyal following. With a degree in Journalism and years of experience in the industry, Zainab has become a trusted source for her readers, delivering engaging content that bridges the gap between celebrity happenings and the pulse of everyday life. Her writing style is characterized by a perfect blend of wit, insight, and a touch of cultural flair.