Advertisement
Categories: BusinessNewsPakistan

CCP Slaps Unilever Rs 60 Million for Deceptive Marketing Practices

Advertisement

The Competition Commission of Pakistan (CCP) has imposed a penalty of Rs 60 million on Unilever Pakistan for deceptive marketing practices related to its hygiene products, specifically ‘Lifebuoy (Care and Protect) Soap’ and ‘Lifebuoy Hand Wash’.

The CCP’s decision follows an investigation into claims made in television commercials that were found to be misleading. The claims, including “100 percent guaranteed protection from germs,” “World’s No. 1 germ protection soap,” and “99.9 percent germ protection in 10 seconds,” were not substantiated by reliable scientific evidence. Additionally, disclaimers about these claims were printed in very small fonts, making them nearly invisible to consumers.

The CCP’s bench determined that Unilever Pakistan’s marketing tactics violated Section 10 of the Competition Act of 2010, which prohibits deceptive marketing practices. The investigation was prompted by a complaint from Reckitt Benckiser regarding the misleading claims made by Unilever’s products.

The Commission identified five specific violations of the Act, noting that the deceptive practices varied across different regions, with the most severe instances occurring in Pakistan. Despite a prior Show Cause Notice, Unilever continued to engage in these misleading practices.

In addition to the financial penalty, the CCP has directed Unilever to submit a compliance report within 30 days of the order. This action underscores the CCP’s commitment to maintaining a fair market environment and protecting consumers from misleading information.

The CCP aims to ensure that businesses provide accurate information to consumers, fostering a competitive marketplace with fair prices, high-quality products, and equitable opportunities for all businesses.

Advertisement
Zayn

Zain is a dynamic business student with a passion for technology that goes beyond the classroom. When he's not immersed in his studies, Zain can be found playing with the latest gadgets, fueled by a genuine curiosity for emerging tech trends. His love for technology extends to his avid reading habits, where he stays updated on the latest advancements and breakthroughs in the tech world. Despite his academic focus, Zain is also an outdoor enthusiast, always ready for an adventure. With several years of experience in writing news, Zain brings a unique blend of business acumen, tech-savviness, and journalistic expertise to any discussion or project.

Recent Posts

Pakistan to Witness Nearly 7 Million Animal Sacrifices on Eid-ul-Adha

Pakistan is expected to witness the sacrifice of more than 6.97 million animals during Eid-ul-Adha…

1 day ago

US Tech Fund commits $10 million to 2 Pakistani IT entrepreneurs

Pakistan's two IT entrepreneurs-- Mehwish Salman Ali and Malik Mudassir—will receive funding of $10 million…

2 days ago

Spotify’s Fresh Finds Celebrates a Decade of Discovering Breakout Talent

Spotify has announced a major milestone for 2025 - 10 years of Fresh Finds, the…

2 days ago

Sindh Govt Bans Qingqi Rickshaws in Karachi, Imposes Heavy Fines Under New Traffic Reforms

Sindh’s Minister for Law and Home Affairs, Ziaul Hassan Lanjar, has approved sweeping changes to…

2 days ago

AKU LEADS with micro-credentials: A flexible programme for academic advancement, upskilling and reskilling

Today, the world is changing rapidly more so than ever before with disruptive technological development…

2 days ago

Aeon & Trisl Secures Emaar’s Top Broker Title for Q1 2025 – 7 Quarters in a Row

Aeon & Trisl Real Estate Group has once again claimed the coveted title of Emaar’s…

2 days ago