Bank Alfalah, a leading commercial Bank of Pakistan and The Centre for Excellence in Journalism (CEJ) at the Institute of Business Administration (IBA) Karachi, announced scholarships for journalism degree program and capacity building of online content creators in financial literacy.
Through a Memorandum of Agreement (MOA), Bank Alfalah will provide funding for scholarships to five students pursuing the Master of Science in Journalism (MSJ) degree at IBA for the year 2024-25 and workshops for twelve content creators on creating awareness about financial literacy.
The program aims to develop a new generation of journalists equipped with the skills to investigate and report on financial issues while empowering individuals.
Dr. Asma Hyder, Professor and Dean, School of Economics and Social Sciences, IBA said, “Journalism is important for an informed society and for the strengthening of democracy. The masters in journalism at the School of Economics and Social Sciences, at IBA Karachi, equip the students with best practices in reporting, investigation, fact-checking, technology and ethics.
Capacity building is crucial for journalists in Pakistan’s financial sector to ensure accurate, responsible, and impactful reporting. With the increasing complexity of financial instruments and markets, journalists need specialised knowledge to effectively understand and convey financial information.
“We extend our sincere thanks to Bank Alfalah for their generous financial contribution,” said Taimoor Ahmed, Acting Head, CEJ. “Their support is crucial in empowering young journalists and helping them realize their dreams. We look forward to achieving great results together.”
“This collaboration aligns with Bank Alfalah’s commitment to nurturing a skilled and informed workforce, while simultaneously contributing to the nation’s financial well-being,” said Madiha Javed Qureshi, Head of Corporate Communication at Bank Alfalah.
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