Dua Lipa joins Bulgari as global ambassador

Dua Lipa has been selected as the global brand ambassador for Bulgari, a luxury fashion house founded in 1884, known for its iconic jewellery, accessories, watches, fragrances, and premium-quality leather goods. The appointment is significant given Lipa’s rising star and her powerful influence on the music scene.

Lipa’s rise to fame as an artist who embodies a modern vision of empowerment deeply aligns with Bulgari’s values. Laura Burdese, deputy chief executive officer at Bulgari, shared this enthusiasm during an interview with Women’s Wear Daily: “Dua Lipa is a strong and authentic voice whose success redefines confidence and inspires women around the world to embrace their inner strength.”

This appointment coincides with Burdese’s impending transition as CEO of Bulgari on July 1. She expressed excitement about “this exciting new chapter” she will be embarking on, working alongside her former collaborator and current brand ambassador, Dua Lipa.

Lipa herself echoed this sentiment: “It’s incredibly special to work alongside an iconic brand like Bulgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity.” The seven-time Brit Awards and three-time Grammy Award winner praised the pieces from the house as always adding the perfect finishing touch, transforming any look into a moment of elegance.

Lipa’s collaboration with Bulgari follows her work alongside other high-profile brand ambassadors including Lisa, Anne Hathaway, Priyanka Chopra Jonas, and Liu Yif. This appointment not only strengthens Lipa’s position as a leading artist but also cements Bulgari’s status among the top luxury fashion houses.