Jazz Partners with PCB as Digital Lifestyle Partner for HBL PSL Season 10

Jazz, Pakistan’s leading digital operator, has partnered with the Pakistan Cricket Board (PCB) as the Digital Lifestyle Partner for the upcoming HBL Pakistan Super League Season 10 (PSL X).

This partnership reaffirms Jazz’s longstanding commitment to promoting cricket in Pakistan—at both grassroots and professional levels—and supporting the game that brings the nation together.

Jazz has remained at the forefront of championing cricket across the board, including its support for the HBL PSL and the development of women’s cricket in Pakistan.

“PSL is not just a game; it’s a national heartbeat. As its digital lifestyle partner, Jazz is turning every match into a fully connected experience – where passion meets purpose, and every fan feels part of something bigger,” said Kazim Mujtaba, President Consumer Division at Jazz.

The much-anticipated HBL PSL X will take place from April 11 to May 18, 2025, across four major cities – Lahore, Karachi, Multan, and Rawalpindi. The tournament will feature 34 thrilling matches, with the opening clash between defending champions Islamabad United and two-time winners Lahore Qalandars, set to light up the Rawalpindi Cricket Stadium on April 11.

Jazz’s digital entertainment platform, Tamasha—Pakistan’s largest homegrown OTT service—will livestream every match of PSL 10, delivering high-quality cricket action to millions of screens nationwide. Fresh off its remarkable performance during the Champions Trophy 2025, where it reached 20 million digitally and recorded an all-time high of 22.3 million monthly active users, Tamasha has cemented its position as the leading destination for digital entertainment in Pakistan. From live sports to movies, TV shows, and more, Tamasha continues to redefine how Pakistan streams.

Over the years, Tamasha has also streamed major global cricketing events including the ICC Women’s T20 World Cup 2024, ICC Men’s T20 World Cup 2024, and the recently concluded ICC Champions Trophy 2025.