Kris Jenner recalls role in Kylie Jenner’s makeup brand launch

Kris Jenner has revisited how she supported her youngest daughter’s dream of launching her beauty line in an episode of the SmartLess podcast. The momager recalled helping Kylie Jenner turn her passion into a household brand in 2015.

In the episode, Jenner shared that her daughter once told her, “This is what I want to do for the rest of my life,” prompting her immediate support and assistance. She highlighted how Kylie’s determination fueled their decision to proceed with the venture.

Kris mentioned they initially contacted potential partners to assess the feasibility of the idea before moving forward. Her daughter then took charge by developing a comprehensive marketing plan, including plans for print ads in People magazine and billboards.

Kris remembered asking her daughter if she felt secure about these decisions. The younger Jenner responded confidently, stating, “Mom, I know what I’m doing now. Just relax.” The momager later admitted she couldn’t afford to be relaxed given the significant investment Kylie had already made through Keeping Up with the Kardashians, all on her own, and incurring substantial personal funds for this new endeavor.

Kris’s involvement underscores her role as not just a mother but also a business partner. Her words reveal a blend of guidance and reassurance, while also expressing her apprehension over her daughter’s budding venture. The episode offers a glimpse into the complex dynamics between a parent encouraging their child to pursue dreams and a young entrepreneur navigating a multifaceted enterprise alone.