PEMRA Issued License to Brillanz Group for Television Audience Measurement

The Pakistan Electronic Media Regulatory Authority (PEMRA) has issued a license to the internationally renowned technology firm, Brillanz Group, for launching “BoltLike Solutions Private Limited” in Pakistan — a move set to revolutionize the country’s Television Audience Measurement (TAM) system.

BoltLike, based on advanced technology, will provide the media industry with transparent, detailed, and real-time viewer data that will support more effective decision-making. The UK-based Brillanz Group is globally recognized for its innovations in telecom, energy, and data analytics.

Veteran media industry leader Faisal Paracha has been appointed as Managing Director of BoltLike, while Bilal Qureshi, Co-Founder and CEO of Brillanz Group, will serve as the Chairman.

Bilal Qureshi stated, “We have always challenged the status quo — whether in telecom, energy storage, or data analytics. Through BoltLike, we are transforming how information is gathered in media — making it faster, fairer, and aligned with future needs.”

At the launch event, Faisal Paracha remarked, “This new system will provide all stakeholders in the media sector with transparent, in-depth analytical data, enabling timely and accurate decisions.”

BoltLike is introducing a modern and reliable system that diverges from traditional audience measurement methods. This system will be fully trustworthy, transparent, and tamper-proof. It will feature “People Meters” equipped with MEMS with advanced audio recognition technology, capable of accurately capturing audience data even in noisy environments.

Additionally, a fresh national survey is being conducted to establish a representative household panel, ensuring the system accurately reflects the viewership habits of Pakistan’s TV audiences.

Mazhar Ali Raza

Mazhar Ali Raza is a senior journalist from Karachi. He has served more than twenty years in journalism. He was recently associated with the dunya media group as a senior business reporter from the last eleven years . Prior to that he has worked for CNBC for the period of four years. His major beats were the energy auto banking and agriculture sector . He has covered many seminars and exhibitions in Pakistan and abroad as well .