Saudia Unveils Exclusive Amenity Kit Collection in Collaboration with the Iconic ELIE SAAB

Saudia, the national flag carrier of Saudi Arabia, proudly unveils its new premium amenity kit collection in collaboration with renowned lifestyle brand, ELIE SAAB. This partnership marks a groundbreaking moment as ELIE SAAB’s celebrated elegance and sophistication take to the skies for the first time, exclusively for Saudia’s First Class and Business Class guests.

For more than 40 years, ELIE SAAB has set the standard for luxury, combining elegant aesthetics with sophisticated design, earning global recognition as a symbol of refinement and a favourite among royalty, celebrities, and discerning clientele. The bespoke kits redefine luxury inflight, offering Saudia’s premium guests an indulgent, elevated experience both onboard and beyond their journey.

Saudia’s First Class female guests are treated to ultra-chic bags, including an elegantly crafted vanity case featuring the iconic ELIE SAAB motif in quilted faux leather for outbound flights and a refined jewelry box-inspired design for inbound journeys. Male guests in First Class are presented tasteful and roomy voyager cases in premium pebble grain faux leather, featuring a side handle and detachable strap for ease and versatility.

Business Class guests – male and female – are equally indulged with two distinct bag designs each for their outbound and inbound flights, ensuring every premium guest enjoys a sophisticated ELIE SAAB branded amenity kit.

Each kit features a selection of premium ELIE SAAB skincare products to nourish and hydrate the skin, including a revitalizing face mist, hand and body lotion, as well as an ELIE SAAB Eau de Toilette, adding a touch of elegance and refinement.

Reflecting a commitment to sustainability, the amenity kits incorporate eco-conscious elements, with toothbrushes, socks, and eye masks crafted from recycled materials, and cosmetics and dental kits wrapped in FSC-certified paper—seamlessly blending luxury with environmental responsibility.

Rossen Dimitrov, Chief Guest Experience Officer at Saudia, commented: “This collaboration with ELIE SAAB is a defining moment in Saudia’s journey to elevate guest experience and redefine inflight luxury. As one of the world’s iconic luxury brands, ELIE SAAB brings unparalleled sophistication to our skies, perfectly complementing Saudia’s mission to deliver world-class hospitality. Together, we are creating something truly extraordinary taking the artistry and elegance of ELIE SAAB to the world while bringing the world to Saudi Arabia. This partnership represents the essence of Saudia’s transformation, where timeless design and forward-thinking innovation come together to inspire and captivate our guests at every moment.”

Roland Grohmann, FORMIA’s CEO & Managing Partner, stated: “We are pleased to present an elegant collection for Saudia’s premium guests in collaboration with ELIE SAAB, demonstrating the perfect blend of sustainability and luxury. FORMIA is proud to have facilitated this exclusive partnership for Saudia, marking the debut of ELIE SAAB for airline passengers.”

Elie Saab Jr. CEO of ELIE SAAB Group added. “We are delighted to collaborate with Saudia and offer guests a glimpse into the refined world of ELIE SAAB. This bespoke collection has been meticulously designed to bring the elegance and sophistication of ELIE SAAB’s signature style to the skies, offering an exceptional experience for travelers.”