The 28th edition of Beauty World Middle East successfully concluded at the Dubai World Trade Centre from October 28 to 30, 2024. This largest international trade fair for cosmetics and wellness featured over 1,750 exhibitors and attracted more than 70,000 visitors from over 150 countries.
Pakistan made a strong appearance with 21 direct exhibitors and 16 under the Trade Development Authority of Pakistan (TDAP), showcasing a diverse range of products in Zabeel Hall 2, including Hair, Cosmetics & Skincare, Fragrance Compounds & Perfumery, Machinery, and Personal Care & Hygiene.
Ambassador Mr. Faisal Niaz Tirmizi praised the Pakistani exhibitors for their innovative, high-quality products during his visit to the Pavilion. Earlier, H.E. Hussain Muhammad, the Consul General of Pakistan, inaugurated the Pavilion, highlighting the opportunity for Pakistani businesses to attract international investment.
Junaid Jamshed (J.) won the award for Luxury Packaging of the Year. Notable direct exhibitors included Junaid Jamshed, Faiza Beauty Cream, Golden Pearl Cosmetics, Mohammad Hashim Tajir Surma, Bio Cos International, and Soneri Care. Other companies, such as Montis Pvt. Ltd., Noorani & Co., and Zaki Industries, participated under TDAP.