A prominent social media star sparked speculation that Khloe Kardashian may have stepped back from her clothing brand, Good American. In an Instagram post on January 26, @georgiejxmes_ stated, “I think Khloe Kardashian has left her brand, Good American. She hasn’t done a grid post about the brand since August 2024.” The content creator pointed out that it had been over a year and four months since she last posted about Good American on her main feed. In contrast, Khloe was heavily promoting her collaboration with Fabletics.
Additionally, the Instagram bio no longer linked to Good American. @georgiejxmes_ revealed rumors of a rift between Khloe and co-founder Emma Grede, citing that the reality star had unfollowed the brand’s CEO on Instagram. Despite these claims, neither Khloe nor Good American have addressed them publicly.