Jubilee Life Insurance, Pakistan’s largest private sector life insurance company, brought together persons with disabilities (PWDs), their families, community partners, and other stakeholders from ConnectHear and NOWPDP for celebrating the unsung heroes held under its dedicated campaign Lights. Camera. Inclusion. The initiative was designed to honour parents and caregivers whose consistent support and resilience enable individuals to overcome life’s challenges and achieve personal and professional milestones.
Held in collaboration with Karachi Vocational Training Centre (KVTC) and Karachi Down Syndrome Program (KDSP), the initiative was designed to mark Mother’s Day and Father’s Day in a way that goes beyond traditional celebrations. Through an inclusive movie experience, Jubilee Life created a space where families could come together, share meaningful moments, and feel seen, valued, and celebrated.
The event brought together PWDs and their parents from Jubilee Life, KVTC and KDSP, representatives from partner organisations including ConnectHear and NOWPDP, as well as members of the broader Jubilee Life family. More than a gathering, the initiative served as a reminder that inclusion is built not only through policies and programs, but through human connection, understanding, and a shared sense of belonging.
Sharing his thoughts regarding this unique proposition, Javed Ahmed, Managing Director & CEO, Jubilee Life Insurance, said: “Behind every person who overcomes barriers and reaches their potential is often a parent or caregiver whose love, resilience, and determination have never wavered. Through this initiative, we wanted to celebrate those individuals whose contributions are rarely in the spotlight but whose impact is immeasurable. At Jubilee Life, inclusion is not simply about creating opportunities; it is about recognising the people and support systems that make those opportunities possible.”
Farukh Iftekhar, Group Head HRMD Jubilee Life Insurance, added: “True inclusion extends beyond the workplace. While the achievements of persons with disabilities are increasingly being recognised, the journey behind those achievements often remains unseen. For many families, it is a journey defined by perseverance, advocacy, sacrifice, and unconditional love. Lights. Camera. Inclusion sought to acknowledge those everyday acts of strength that quietly shape lives and open doors to opportunity.”
The initiative forms part of Jubilee Life’s broader Diversity, Equity & Inclusion (DEI) agenda and aligns with the company’s Environmental, Social, and Governance (ESG) commitments. Through sustained partnerships with organisations working to advance inclusion and accessibility, Jubilee Life continues to champion opportunities that enable persons with disabilities and their families to thrive.