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Dr. Shehzad Amin

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Dr. Shehzad Amin, with 25 years of experience including a decade in C-Level roles, is a seasoned expert in the FMCG and dairy industries. As an international marketing and research consultant, he provides comprehensive project management solutions. He has led key initiatives in capacity building, product innovation, and market assessment. Formerly Managing Director of Group Marco LLC (UAE) and President of The Marketing Factory, Dr. Amin has driven projects across education, brand management, and strategic marketing. Dr. Amin is currently serving as the CEO of the Pakistan Dairy Association, as an advisor to the Ministry of Commerce and Vice President UNISAME and Chairman Franchise financing standing committee of UNISAME.

Exclusive articles:

Milking the Numbers: Analyzing the Impact of GST on the Dairy Industry

Opinion Dr. Shehzad Amin Dr. Shehzad Amin -
The recent imposition of an 18% Goods and Services Tax (GST) on packaged milk in Pakistan is set to cause substantial disruptions within the...

The Impact of GST on Packaged Milk for Consumers

Opinion Dr. Shehzad Amin Dr. Shehzad Amin -
The introduction of an 18% GST on packaged milk in Pakistan, part of the Federal Budget 2024-25, is poised to have severe repercussions for...

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