The NFL has announced that Puerto Rican rapper Bad Bunny will headline the Super Bowl LX halftime show in Santa Clara. Scheduled for February 8, this event is expected to draw significant attention, with Bad Bunny becoming one of the youngest artists ever to lead a Super Bowl halftime performance at age 31.
Bad Bunny’s Grammy-winning career includes 16 nominations and three wins, solidifying his status as a key figure in contemporary music. He previously appeared during the 2020 Super Bowl LIV halftime show alongside Jennifer Lopez and Shakira. This year’s lineup is expected to include Taylor Swift, Adele, Miley Cyrus, Lady Gaga, and Bad Bunny.
While no additional performers have been officially confirmed, this event promises to be a significant pop culture moment. The Super Bowl LX itself will air live on NBC with streaming available through Peacock. As the halftime show will be integrated into the main game coverage, viewers do not need separate broadcast for the performance.
The Super Bowl has long served as one of the premier stages in music and entertainment, often surpassing the main event in terms of engagement and impact. Recent headliners such as Kendrick Lamar (2025), Usher (2024), and Rihanna (2023) have significantly influenced charts and social media trends.
Bad Bunny’s Super Bowl LX halftime show is expected to elevate this tradition, attracting widespread global interest and shaping music, streaming, and social media dynamics.