The annual CCTV Spring Festival Gala, now in its 30th year, highlighted Beijing’s ambitions for China’s cutting-edge industrial policies and the country’s burgeoning humanoid robotics sector. The gala served as a televised touchstone, comparable to the Super Bowl for American viewers, showcasing four promising humanoid robot startups: Unitree Robotics, Galbot, Noetix, and MagicLab.
At this year’s gala, several sketches prominently featured humanoid robots, including a martial arts demonstration performed by over a dozen Unitree humanoids. The unit demonstrated sophisticated fight sequences that imitated the fluid motions of “drunken boxing,” showcasing innovations in multi-robot coordination and fault recovery systems, where robots can perform complex movements, execute tricks like falling down and getting back up without losing synchronization.
Among these displays, Bytedance’s AI chatbot, Doubao, made its debut alongside human actors. Four Noetix humanoid robots worked seamlessly with live performers to create a comedic skit while MagicLab robots executed synchronized dance routines during the song “We Are Made in China.”
This year’s gala marked a significant evolution from last year’s spectacle where Unitree showcased 16 full-size humanoid robots performing alongside humans. The company’s founder had previously met President Xi Jinping at a high-profile tech symposium, marking one of the first such gatherings since 2018.
The event highlighted how companies appearing on the gala stage receive tangible rewards: government orders, investor attention, and market access. Last year’s unitree performance with human dancers marked an impressive debut, followed by this year’s technological advancements in motion control, driven by Unitree’s focus on developing AI-powered software for fine motor tasks essential to industrial settings.
China’s robotics sector is set to see significant growth: Omdia projects that shipments of humanoid robots will more than double from 13,000 last year to over 28,000 this year. The company behind the most popular humanoid robot in China, Tesla’s Optimus, has already captured attention with its latest developments. Elon Musk recently indicated his competitors within the sector might come from China as he pivots focus towards embodied AI and a human form.
Beijing-based tech analyst Poe Zhao noted how Chinese robotics companies have become “the most legible” form factor for public discourse and official support, making them vital in Beijing’s broader strategy to leverage productivity gains through automation to counteract an aging workforce. In contrast, US counterparts such as Tesla’s Optimus represent a nascent market with limited visibility.
As China continues its push into AI+, robotics remains at the center of these ambitions, positioning China to be a significant player in the global AI and manufacturing landscape. The gala provided a platform for companies like Unitree Robotics to highlight their technological prowess, setting the stage for future innovation and industry leadership.