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inDrive Expands Support for Children Across Pakistan Through Loyalty Program

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inDrive, a global mobility and urban services platform, has launched its latest initiative under the “Ride to Donate” program in collaboration with The Citizens Foundation (TCF), a non-profit dedicated to providing quality education to underprivileged children across Pakistan. The campaign enables users to donate their inDrive loyalty points directly through the app, so every ride contributes to educating TCF students.

To mark the launch, an art competition was organised at TCF schools, where students illustrated their dreams through vibrant drawings that showcased future aspirations, such as becoming teachers, builders, and change makers in their community. Awais Saeed, Country Manager of inDrive Pakistan, said: “Every child deserves the opportunity to pursue their dreams, and sometimes all they need is the right support system to believe those dreams are possible. Educational charities like TCF play a vital role in transforming communities by creating opportunities for children who might otherwise be left behind. Through this initiative, we are proud to support such efforts by helping provide a platform where students can express themselves, be seen, and feel encouraged to pursue their aspirations. It is a reminder that even small actions can contribute to meaningful change.”

Isfandyar Inayat, Vice President of Development at The Citizens Foundation, said: “Education has the power to transform communities and create lasting change. Today, TCF operates 2,261 school units across Pakistan, providing quality education to over 320,000 students from underserved communities. Partnerships like this with inDrive are instrumental in helping us expand our reach and enable many more children to pursue their dreams.”

By choosing inDrive, riders become part of a collective effort to inspire confidence and open opportunities for young kids. Pakistan Sweet Home was the first partner to join the “Ride to Donate” program, and with The Citizens Foundation now becoming the second, inDrive continues to broaden its efforts to help children pursue their dreams across Pakistan.

inDrive remains committed to a people-first philosophy that benefits both riders and drivers. This approach is reinforced by the platform’s peer-to-peer fair-pricing model. According to a recent study by Oxford Economics, the peer-to-peer negotiation model creates more opportunities by allowing riders and drivers to agree on prices that work for both parties. In Pakistan, 59% of riders and 54% of drivers surveyed said they took more rides because they could negotiate fares. For riders, negotiated pricing improves affordability, while for drivers it helps ensure fair compensation that better reflects their operating costs.

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Mazhar Ali Raza

Mazhar Ali Raza is a senior journalist from Karachi. He has served more than twenty years in journalism. He was recently associated with the dunya media group as a senior business reporter from the last eleven years . Prior to that he has worked for CNBC for the period of four years. His major beats were the energy auto banking and agriculture sector . He has covered many seminars and exhibitions in Pakistan and abroad as well .

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