OpenAI to test ads for free ChatGPT users

OpenAI has unveiled a new feature for its free version of ChatGPT, introducing advertisements for users who do not subscribe to premium tiers. This development comes after the company announced its intention to monetize its popular chatbot platform.

On Monday, OpenAI revealed that it was testing ads on users in the U.S., specifically those using the “free” and “go” subscription levels. The “go” plan charges $8 monthly. OpenAI had previously stated in January that they would begin piloting advertisements as part of their efforts to monetize ChatGPT, alongside subscription fees for premium tiers.

Customers on the Plus, Pro, Business, Enterprise, and Education subscription tiers will continue to enjoy ads-free experiences when using ChatGPT, according to OpenAI. The company emphasized this in a statement they issued Monday.

OpenAI also affirmed that advertisements would not influence or alter the responses from user prompts within ChatGPT. “Our goal is to ensure that ads support broader access to enhanced features of ChatGPT without compromising its trustworthiness for important and personal tasks,” OpenAI clarified.

ChatGPT users can avoid seeing ads by upgrading their subscription tiers, but even free tier users have an option to opt out of ads by disabling the ad functionality. However, usage will be limited in this mode.

OpenAI has ensured that advertisements would clearly differentiate content from AI-generated responses to user queries. Advertisements displayed were said to match topics based on users’ conversation histories and past interactions with ChatGPT.

For instance, a user seeking recipe suggestions might encounter an advertisement for a grocery delivery or meal-kit service. OpenAI clarified that advertisers would not have access to users’ chat histories or personal details during this pilot program. On Monday, the company invited interested advertisers to sign up and promote their businesses within the new ad system as part of its ongoing efforts.

This move marks a significant shift in how ChatGPT operates, potentially widening accessibility while still maintaining a focus on privacy and user trust.”