Pakistan Cricket Board Announces Four-Year HBL PSL Brand Partnership Rights

Lahore, February 25, 2026: The Pakistan Cricket Board announced today that the HBL Pakistan Super League (HBL PSL) had completed a successful bidding process for its Brand Partnership rights over the next four years. This deal marks a significant increase in value compared to the inaugural edition of the tournament.

Trans Group FZE emerged victorious, securing the six-category partnership rights along with one umpire branding right at an amount that represented a 1,226 per cent rise from the reserve price set by the during its transparent and robust bidding process. This record-breaking deal highlights not only Trans Group’s commitment to supporting cricket in Pakistan but also underscores the growth and global recognition of the HBL PSL.

Rao Omar Hashim, Group Director at Trans Group FZE, expressed his pride: “TransGroup FZE is thrilled to join hands with the as we embark on a new chapter for the HBL Pakistan Super League. From the very beginning, we have seen in TransGroup FZE the potential of transforming Pakistan’s cricketing landscape, and this partnership continues our dedication towards that vision.”

Commenting on the league’s growth, CEO Salman Naseer of PSL highlighted: “This deal marks a significant leap for the HBL PSL, growing by 1,226 per cent since its inception. It validates the strength of our brand, players’ quality, and global appeal, which is evident in the passion shown by fans worldwide.”

Both Trans Group FZE and PSL CEO expressed enthusiasm about the upcoming season, looking forward to hosting eight teams across two new venues for their first appearance at the HBL PSL, thus expanding its reach into Pakistan’s diverse regions.