Coordinator to the Prime Minister on Climate Change, Romina Khurshid Alam, has announced plans to launch Kisan TV, a channel aimed at helping farmers combat the impacts of climate change.
In a statement on Sunday, Alam explained that the innovative channel will educate farmers on climate adaptation strategies, disaster management techniques, and sustainable practices to mitigate environmental degradation.
The channel will utilize Pakistan Television (PTV) to broadcast programs in six regional languages, ensuring that vulnerable communities receive timely information. These programs will be aired through local PTV stations at the provincial level, maximizing and localizing coverage and reach.
Romina Khurshid Alam has also engaged with a private channel to amplify the Climate Ministry’s initiatives, promoting clean and green practices. She emphasized the importance of media support in enhancing climate change coverage and reprioritizing journalism.
Kisan TV will provide farmers with timely information and guidance on adapting to climate-related challenges, including weather alerts to enable preemptive measures. The channel will also feature initiatives promoting women’s income generation, gender empowerment, and environmental sustainability.
The government aims to empower farmers with knowledge and tools to build resilience against climate change, leveraging the power of media. Media teams from relevant climate change departments and TV initiatives will collaborate to protect the socio-economic impacts of climate change on the farming community.
During various meetings convened in June over global heat waves and floods, Alam directed relevant institutions to strengthen official media teams to keep vulnerable communities informed about climate change timely. The goal is to sensitize the media to report on climate change before potential flash flooding and glacial lake outbursts in vulnerable regions.
