Advertisement
Categories: EntertainmentNews

Sameen Khawaja and REHMA featured as Spotify’s EQUAL Pakistan Ambassadors

Advertisement

The amplification of women artists from the local music scene continues as Spotify announced Sameen Khawaja and REHMA as the EQUAL Pakistan Ambassadors for April and May respectively.

As part of Spotify’s ongoing program that brings to light some of the most aspiring female voices from the country, REHMA’s song, “HYPNOTIC”, will be prominently featured on the EQUAL Pakistan playlist throughout this month.

REHMA, a Los Angeles-based R&B and alternative pop artist, has been captivating listeners with her dreamy and reflective music for over eight years. With major releases predominantly in English or a mix of Urdu and English, REHMA has garnered a dedicated following, with 66% of her listeners being female. Her top markets include the US, India, UK, Canada, and Australia.

Rutaba Yaqub, Senior Editor for Pakistan, Sri Lanka, and Bangladesh at Spotify, expressed enthusiasm about adding REHMA to the EQUAL program in May, stating, “REHMA’s music embodies the spirit of exploration and authenticity that we value at Spotify. In our efforts to also shine a light on the Pakistani diaspora, we first discovered REHMA through our Fresh Finds program in September 2023, and we are thrilled to continue supporting her journey as an artist.”

REHMA joins a continuous line of EQUAL ambassadors which featured Sameen Khawaja, the rising indie pop sensation from Islamabad, in April. Sameen’s track “Faithless” was featured on the EQUAL Pakistan playlist throughout April, showcasing her unique blend of pop, rock, and electronic elements. With deeply personal and introspective songwriting, Sameen has connected with audiences across Pakistan, India, Bangladesh, the United States, and Canada. Her ability to resonate with a young and dynamic audience is evident, with 56% of her listeners falling within the 18-27 age range.

Listeners can discover REHMA and Sameen Khawaja’s tracks on Spotify by visiting the EQUAL Pakistan playlist.

Advertisement
Zainab Malik

Zainab's journey in the realm of entertainment journalism has allowed her to interview some of Pakistan's most prominent personalities, offering readers an exclusive peek into the lives of their favorite celebrities. Her dedication to authenticity and unbiased reporting has garnered her a loyal following. With a degree in Journalism and years of experience in the industry, Zainab has become a trusted source for her readers, delivering engaging content that bridges the gap between celebrity happenings and the pulse of everyday life. Her writing style is characterized by a perfect blend of wit, insight, and a touch of cultural flair.

Recent Posts

Pakistan Enters Top 100 of Global Passport Index, Eyes Further Gains with Digital Upgrades

Pakistan’s passport has made a notable leap in global mobility rankings, entering the top 100…

10 hours ago

International Survey Reveals Pakistanis Support Actions to Address Climate Change

An international survey conducted across 17 total countries, including Pakistan, was commissioned by the Global…

10 hours ago

Pakistan’s first AI data center launched

Data Vault Pakistan has officially launched the country’s first AI-focused data center in Karachi, a…

10 hours ago

Trade Development Authority of Pakistan to Represent Country at Ambiente Frankfurt 2026

Ambiente Frankfurt 2026, the world’s leading international trade fair for consumer goods, is set to…

10 hours ago

LuckyOne Mall Launches SIMT: A Career Counseling Initiative Honoring Pakistan’s Unsung Heroes

In a powerful demonstration of purpose-driven leadership, LuckyOne Mall—one of Pakistan’s premier lifestyle destinations—has unveiled…

10 hours ago

Over 7 million streaming accounts’ credentials were leaked in 2024: Kaspersky Report

In a new report, Kaspersky identified over 7 million compromised accounts belonging to streaming services…

10 hours ago