TikTok Launches Local Tab Using User Geolocation Data

TikTok is unveiling a new feature that promises to revolutionize its user experience by offering a personalized local feed tailored to users’ precise geolocation data. The platform, which has faced significant scrutiny over privacy concerns, now features a dedicated “Local” tab on the app, showcasing videos from nearby businesses and services such as travel deals, event updates, dining recommendations, and community-created content.

This innovative feature is not accessible to TikTok accounts of those under 18 years old or those who have private accounts with restricted privacy settings. TikTok emphasizes that sharing precise location data is entirely optional and can be enabled at the user’s discretion within their account settings.

“Users are in control,” TikTok stated, echoing a commitment to transparency and consumer choice. “This feature gives people more relevant, local experiences while ensuring they maintain full control over their privacy settings.”

TikTok also highlighted that geolocation tracking is set to “off” by default when users first create an account and can only be enabled within the app’s secure interface during actual use.

The company’s move comes after TikTok underwent a dramatic ownership shift. It was previously owned by ByteDance, a Chinese tech conglomerate, but now includes major software developer Oracle, private equity firm Silver Lake, and Abu Dhabi-based investment firm MGX, holding combined stakes of 45%. Another 35% stake is held by eight other investors, including Michael Dell’s personal investment office. ByteDance retains a modest 19.9% ownership, under the legal limit imposed by U.S. federal regulations.

With these changes in ownership and increased public focus on privacy issues, TikTok aims to solidify its commitment to user autonomy and data security through this new feature, promising more tailored experiences while respecting users’ right to control their location information.