The Trump administration launched a website named TrumpRx to address high prescription drug prices and improve healthcare affordability for Americans. The initiative was unveiled at an event at the White House attended by Centers for Medicare and Medicaid Services Administrator Dr. Mehmet Oz, National Design Studio Director Joe Gebbia, and President Donald Trump.
TrumpRx allows consumers to purchase medications directly from pharmaceutical companies at discounted prices. The site offers reduced rates on more than 40 well-known drugs. According to Trump, this initiative will yield significant savings and improve health prospects for Americans. Many of the world’s largest drug producers have agreed to lower prices as part of “Most Favoured Nation” agreements, which in turn exempts them from US tariffs.
A group of 16 companies has committed to offering discounts on certain drugs to government initiatives like Medicaid and directly to U.S. consumers. White House press secretary Karoline Leavitt hailed the site as a “state-of-the-art website for American consumers to purchase low-cost prescription drugs,” stating that it would save millions of Americans their hard-earned money.
The Trump administration claims that drug costs in the United States are up to 1000% higher compared to other countries, where similar medications are produced in the same factories and at the same dosages. Consumers can access the site, search for medications they need, print out coupons, and present them at pharmacies to purchase drugs at discounted prices.
While some analysts question whether TrumpRx will effectively address pricing issues or merely shift industry dynamics, Juliette Cubanski, deputy director for Medicare policy at KFF (Kaiser Family Foundation), expressed concern about the continued unaffordability of out-of-pocket costs for many individuals with insurance. In the U.S. political landscape, pharmaceutical companies are significant stakeholders given that they spent a record-high $187 million on lobbying activities in 2025 according to Open Secrets watchdog reports.