On August 13, the Competition Commission of Pakistan (CCP) approved PPR Holding A.S.’s acquisition of 100% of SadaPay Technologies Limited. PPR Holding A.S., a Turkish investment firm, will gain full control over both SadaPay Technologies and its Pakistani subsidiary, SadaPay (Private) Limited, known for its Mastercard debit card and digital wallet services.
The CCP’s assessment found that SadaPay’s market share in Pakistan’s electronic money sector is minimal and that the acquisition will not lead to market dominance.
The approval under Section 31(1)(d)(i) of the Competition Act, 2010, allows PPR Holding A.S. to enter the Pakistani market, bringing new technologies and improved customer service standards. The move highlights Pakistan’s potential for business expansion and investor interest.
