(CCP) Orders Penalties Against Frozen Dessert Manufacturers
The CCP has enforced its order against two manufacturers of frozen desserts for misleading consumers by advertising their products as “ice cream.” The case was initiated after a complaint from M/s Pakistan Fruit Juice Company, alleging deceptive marketing practices.
Following an enquiry under the Competition Act, 2010, the Commission imposed penalties totaling PKR 35 million. Unilever Pakistan faced an additional penalty of PKR 20 million for false comparative claims.
The Commission’s decision relied on standards set by the Pakistan Standards and Quality Control Authority (PSQCA) and Punjab Pure Food Regulations 2018, which clearly differentiate between “ice cream” and “frozen desserts.”
Both companies were ordered to cease misleading advertisements, make necessary disclosures, and submit compliance reports. The Competition Appellate Tribunal upheld these findings.
This enforcement action underscores CCP’s commitment to consumer protection and fair competition in the market.