Daraz Pakistan Launches Support Initiative for Sellers Impacted by Gul Plaza Tragedy

Daraz Pakistan, under its Daraz Cares arm, has announced a dedicated support initiative for sellers impacted by the recent fire at Gul Plaza in Karachi, aimed at helping affected businesses regain stability and continue serving customers across Pakistan. Through this initiative, Daraz Pakistan will launch a dedicated segment and page on its platform (app and desktop) for sellers impacted by the incident, helping customers discover and support their businesses as they rebuild. Daraz Pakistan will also facilitate onboarding for impacted sellers and provide targeted training to enable them to restart operations online with ease.

To help address immediate operational challenges, Daraz Pakistan will make warehouse space available for those who require storage for existing or incoming inventory and offer subsidised delivery. In addition, Daraz Pakistan will extend free on-site and digital marketing support by leveraging its owned assets to help affected sellers gain reach and momentum.

A dedicated incubation and support track will also be introduced to provide hands-on guidance and continued assistance to impacted businesses as they stabilise over time. This support will remain in place over the next three months to help affected sellers recover and sustain their businesses through the Ramadan and Eid season. Daraz Cares is Daraz Pakistan’s social impact arm, focused on mobilising the company’s platform, resources, and partnerships to support communities in times of need.

Commenting on the initiative, Ehsan Saya, Managing Director, Daraz Pakistan, said: “Gul Plaza has never been just a marketplace; it has been a place of livelihoods, relationships, and decades of hard work. Many of the sellers connected to it were among the earliest to bring their businesses onto Daraz and learn how to serve customers far beyond Karachi. What has happened is heartbreaking. Our focus now is to stand with these entrepreneurs in a way that is practical and compassionate, and to use the reach of Daraz and our wider ecosystem to help them rebuild and move forward.”

Gul Plaza has long been a vital business hub in Karachi and has remained closely linked to the journeys of many entrepreneurs who power commerce in the country. Over the last decade of Daraz in Pakistan, the marketplace has also been an important part of Daraz Pakistan’s broader seller ecosystem, supporting a wide network of direct and indirect sellers, including home-based entrepreneurs who procure from there and deliver products to customers nationwide. For many families and small businesses, the incident not only disrupted trade but also placed livelihoods and working routines under immense strain.

Daraz Pakistan encourages sellers impacted by the incident to share their details so the company can connect them with the relevant support track. Impacted sellers can register through https://darazvoc.qualtrics.com/jfe/form/SV_8CEbdm4sGnFWa0e or reach out via their usual Daraz Seller Support channels. Daraz Pakistan’s thoughts remain with everyone affected by the tragedy, including families who have suffered loss and those awaiting news.