In a powerful demonstration of purpose-driven leadership, LuckyOne Mall—one of Pakistan’s premier lifestyle destinations—has unveiled SIMT (Direction), a transformative career counseling program designed to support the children of Pakistan’s frontline civic workers. Developed in collaboration with Ataleeq Foundation, SIMT marks a significant addition to the mall’s ongoing social development initiatives.
What distinguishes SIMT is not only its robust counseling methodology but the heartfelt tribute it pays to the often-overlooked heroes of our society. This program is tailored for students aged 13 to 18, belonging to families serving in departments like Police, Rescue 1122, Fire Brigade, Civil Defense, District Municipal Corporations, SEPA (Sindh Environmental Protection Agency), and SFA (Sindh Food Authority).
“At LuckyOne Mall, we’ve always believed that commercial success must be intertwined with social responsibility. SIMT is our expression of gratitude and belief in the untapped potential of children whose parents protect, serve, and support our everyday lives. This program offers them more than just direction—it offers belief in a brighter future,” said Saad Zuberi, CEO – LuckyOne Mall.
“SIMT” has been meticulously curated with the support of certified career mentors and academic consultants from Ataleeq Foundation. It comprises career profiling assessments, one-on-one mentorship sessions, skill identification workshops, and academic planning modules—all aimed at helping students make confident, informed decisions about their future.
Core Objectives of SIMT:
• Equip students with career clarity through guided assessments and counseling
• Enhance awareness of evolving job landscapes and industry expectations
• Provide mentorship that aligns academic interests with practical goals
• Celebrate and support the families of civic departments whose work is often overlooked
The program was launched under the CSR umbrella of LuckyOne Mall, which has long been a forerunner in advocating for meaningful change through community-first initiatives. SIMT is a continuation of that commitment—one that places youth empowerment and community gratitude at its heart.
