Netflix has introduced a major mobile app update featuring a new vertical video feed called Clips. Launched on 1 May 2026, this feature aims to simplify content discovery by reducing browsing time and helping users quickly decide what to watch.
Users can now scroll vertically through personalized clips instead of navigating traditional rows of titles. Each preview is tailored to viewing preferences and allows direct actions such as adding titles to a watchlist or sharing clips.
Netflix says Clips is designed to make discovery faster and more engaging by turning browsing into a continuous stream of short video previews. The company plans to expand the feature in the future to include podcasts, live programming, and genre-based collections like comedy and romance.
According to Netflix, this update is part of a wider effort to improve mobile viewing, which it says is the most commonly used platform for its subscribers during daily “in-between” moments. Elizabeth Stone, Netflix’s Chief Product and Technology Officer, said the aim is to make the mobile experience as engaging as the content itself, adding that this is “just the beginning” of more personalized and immersive features.
The update is currently available in several countries including the United States, the United Kingdom, Australia, Canada, India, Malaysia, Pakistan, the Philippines, and South Africa. A wider global rollout is planned for the coming months.