Sindh Information Minister Sharjeel Inam Memon visited the Karachi Film School on Saturday where he announced the Sindh government was looking to fund young filmmakers. He described efforts the provincial government had taken to promote cinema and filmmaking, including a mechanism for financing films that began two years ago.
During a media talk, Memon highlighted steps being taken to encourage filmmakers by supporting projects with revenue sharing but not solely for profit. Discussing short films screened at an event, he pledged 100% government funding for scripts deemed positive or good. He introduced a board to receive and review submissions from young filmmakers, encouraging students to submit their work soon.
Memon shared that the Sindh government had produced its own film titled “Mera Layari,” which depicted life in Lyari. The documentary was funded with a small budget as a response to another film made by Bollywood about the area aimed at maligning Pakistan. He confirmed that the government’s film was ready and working out details for its release.
In reply to a journalist’s query, Memon stated that fighting back against negative narratives required Pakistanis to share their own stories. He cited Sharmeen Obaid Chinoy’s Academy Award win as an achievement and source of national pride. “We must know our country’s story,” he said, noting it had endured hardships and challenges.
Memon proposed a potential reduction in tuition fees for students at the Karachi Film School by up to 50% with support from Chief Minister Murad Ali Shah, President Asif Ali Zardari, and Pakistan Peoples Party Chairman Bilawal Bhutto Zardari. He expressed hope that students could go on to win Academy Awards.
The minister emphasized a positive outlook for films supported by the government, aiming to raise awareness of social issues while showcasing all aspects of their country’s strengths often overshadowed. Memon acknowledged past governments’ neglect in supporting media and filmmaking, leading to shortages of cinemas and film screenings. He highlighted Pakistan’s considerable talent compared to India but pointed out that India maintained a monopoly on major online streaming platforms.
He aspired for Pakistani productions to be good enough to attract an Indian audience driven by commercial interests. Memon vowed full government support for initiatives promoting cinema and filmmaking, believing everyone must work hard to achieve this goal.