YouTube announced on Wednesday that it will automatically detect and label AI-generated content for viewers. This reverses a previous policy where creators had to self-report if they used generative AI tools.
“If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label,” YouTube stated in a blog post.
The platform’s last steps on generative AI were taken back in 2024 when it asked creators to flag content where the technology was used. Since then, advancements have been made in producing highly realistic images and videos with models like Google’s Veo 3.1 and Seedance from TikTok’s parent company ByteDance.
Creators can contest these new flags if they believe their content has been wrongly labeled as AI-generated. The platform also noted that the flags will not affect its algorithm for recommending videos to users.
Spotify is among other platforms introducing automatic flagging of AI content recently. Many online spaces are inundated with AI-generated images, video or audio, making it increasingly difficult to distinguish them from human creations as these tools become more sophisticated.