The 28th edition of Beautyworld Middle East has opened its doors today at the World Trade Centre in Dubai, running from October 28 to October 30, 2024. Over 1,900 exhibitors from 60 countries are attending this event.
With more than 250 new exhibitors, around 70,000 industry professionals, including many from Pakistan, are joining. Importers, salon owners, and spa operators are exploring new products and participating in master classes on various beauty techniques.
Pavilions from countries such as China, Italy, Japan, Korea, Turkey, and the US are showcasing their products in fragrances, cosmetics, skincare, beauty tech, personal care, hair, nails, and salon supplies.
Pakistani exhibitors include well-known brands like Junaid Jamshed, Faiza Beauty Cream, Golden Pearl Cosmetics, Mohammad Hashim Tajir Surma, Bio Cos International, and Soneri Care. Other companies like Montis Pvt. Ltd., Noorani & Co., and Zaki Industries are also participating under the Trade Development Authority of Pakistan (TDAP).
Mr. Muhammad Asif, CEO of Safrin Skincare International, shared his thoughts, saying, ‘Today is the first day of the event, and we are happy with the strong turnout of visitors. As always, we hope to create good business opportunities.’