Consumer electronics, from computers to video game consoles, are experiencing a surge in prices as the artificial intelligence boom drives up global demand for memory and storage chips. Analysts at Wedbush Securities attribute this price hike to strong chip demand for AI projects and data centers.
Apple and Microsoft announced hikes on core products including iPads, MacBook models, and Xbox consoles due to increased chip costs. Apple may also increase iPhone prices to offset rising manufacturing expenses, according to International Data Corporation (IDC) analysts.
The rise in gadget prices is unusual as personal electronics have generally seen falling costs since the 1980s. The latest inflation data shows a surge of over 14% in computer software and accessories prices last year. Personal computers, tablets, home assistants, and hardware increased by 1.3%.
Memory chip manufacturers like Micron Technology, Samsung Electronics, and SK Hynix are now catering to tech giants such as Alphabet, Amazon, Meta, and Oracle, which require chips for their expanding data centers.
Semiconductor manufacturers are shifting resources towards producing high bandwidth memory (HBM) chips used in data centers, which are more profitable than those for personal devices. This shift has led to a significant increase in chip prices, forcing companies like Apple and Microsoft to pass these costs onto consumers.
The current shortage is exacerbated by the limited production capacity of semiconductor manufacturers and the high cost of building new fabrication facilities. Tech analysts predict this shortage will persist through at least 2027, with PC and smartphone prices expected to rise further.
Consumers are advised to purchase their next electronic device soon to avoid higher costs in the future.