Wednesday, July 24, 2024

Careem introduces in-app donations for customers in the spirit of Ramzan

  • Ramzan car type ‘GO Indus’ available on the Careem app, allows customers to PKR 50 to each ride, which will be donated to Indus Hospital to provide free healthcare to those in need.
  • Careem customers can donate directly to notable charities through the newly introduced ‘Right Click’ option in the Careem application.
  • Ramzan iftar events are held throughout the holy month for Captains from across the country.

Careem, the leading ride-hailing platform in Pakistan, has introduced a series of impactful initiatives this Ramzan, using technology as an enabler in the way donations are traditionally made. With the aim of giving back to the community, Careem has introduced a Ramzan donation car type ‘GO Indus’ in partnership with Indus Hospital.

With every ride of the ‘GO Indus’ car type, an additional PKR 50 will be added to the customer’s total ride fare. All funds collected will be donated to Indus Hospital to provide healthcare support to the less fortunate members of our society. The Ramzan donation car type comes as a part of Careem’s on-going commitment towards contributing and bringing a positive impact to local communities.

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Additionally, Careem customers can also donate directly to notable charities including- The Citizens Foundation (TCF), Saylani Welfare International Trust, Indus Hospital, and Shahid Afridi Foundation (SAF) through the newly introduced ‘Right Click’ donations service in the Careem application. The donation can either be in the form of reward points which are collected by taking Careem rides, or by using your Careem Pay wallet, which can be topped up directly through your bank account.

Commenting on these initiatives, Imran Saleem, General Manager Ride Hailing at Careem Pakistan said, “Ramzan is a time for reflection, compassion, and giving back to the community. At Careem, we are honored to play our part in serving the community and spreading kindness during this blessed month. Through these meaningful initiatives, we aim to make a tangible difference in the lives of individuals and families in need. I would encourage customers to also play their part in donating wholeheartedly, thereby truly embodying the spirit of Ramzan.”

Additionally, Careem colleagues in Pakistan have donated more than 0.7 million PKR from their cumulative salaries, which will be donated to Saylani Welfare International Trust. The amount will be utilized to purchase around 650 bags of flour which will then be distributed to those in need across Karachi, Lahore and Islamabad. This initiative is a testament of Careem’s commitment to fostering a culture of generosity and solidarity within its workforce and the wider community.

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Mazhar Ali Raza
Mazhar Ali Raza
Mazhar Ali Raza is a senior journalist from Karachi. He has served more than twenty years in journalism. He was recently associated with the dunya media group as a senior business reporter from the last eleven years . Prior to that he has worked for CNBC for the period of four years. His major beats were the energy auto banking and agriculture sector . He has covered many seminars and exhibitions in Pakistan and abroad as well .

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