Spotify has announced rising dance-pop artist Neha Karim Ullah as the EQUAL Pakistan playlist’s Ambassador for the first quarter of 2026. Celebrating her as a fresh and compelling voice in Pakistan’s evolving music scene, Neha was featured on Spotify’s Times Square billboard in New York City on January 22, showcasing her across multiple curated playlists.
Known for blending infectious electronic beats with emotionally driven storytelling, Neha’s music resonates with a new generation of listeners seeking both movement and meaning. Her featured track “Aao Toh Zara,” which struck a chord with audiences for its modern production and heartfelt narrative, has helped build her distinct and growing fanbase both locally and internationally.
Neha’s catalog showcases her versatility within the dance-pop space, including high-energy tracks such as “Modern Day Witch Trial (Mdwt)” and rhythmic, dance-driven sounds like “Deewanay.” Songs like “Na Karoon” reveal a more reflective dimension of her artistry. Collectively, her body of work reflects her ability to connect with listeners through a distinct sonic identity and thoughtful storytelling.
“Spotify EQUAL Pakistan is honestly one of the most incredible initiatives we have for women in music,” Neha Karim Ullah said upon recognition as the EQUAL Pakistan Ambassador. “It creates real visibility for women artists, gives our stories a platform, and celebrates our voices in a way that feels powerful and long overdue.”
“Neha Karim Ullah is a fresh voice in Pakistan’s music landscape, bringing a diversity that feels both authentic and necessary,” said Rutaba Yaqub, Artist & Label Partnerships Manager at Spotify for Pakistan and UAE. “Through EQUAL Pakistan, we support women at every stage of their journey, and Neha’s feature reflects our commitment to amplifying emerging voices as they step onto the global stage.”
Spotify continues to create opportunities for women artists by supporting initiatives like EQUAL Pakistan, elevating diverse voices globally, and spotlighting Pakistani talent. Listeners can explore the sounds of inspiring women artists through the “EQUAL Pakistan” playlist on Spotify.