Saturday, March 29, 2025
-Advertisement-

U.S FDA’s Authorization of ZYN Nicotine Pouches Opens Doors for Pakistan to Tackle Smoking Crisis

- Advertisement -

The U.S. Food and Drug Administration (FDA) has granted marketing authorization to ZYN nicotine pouches, reinforcing tobacco harm reduction (THR) as a key strategy in reducing smoking-related harm. This landmark decision, based on extensive scientific review, leaves Pakistan with little choice but to reconsider its restrictive stance on THR products, given its alarmingly high smoking rates.

With 31 million smokers and over 160,000 smoking-related deaths annually, Pakistan is grappling with a smoking crisis. Existing measures have failed to curb smoking prevalence, and the need for better alternatives has never been more urgent.

- Advertisement -

“To receive marketing authorizations, the FDA must have sufficient evidence that the new products offer greater benefits to population health than risks,” said Matthew Farrelly, Ph.D., director of the Office of Science in the FDA’s Center for Tobacco Products. “In this case, the data show that these nicotine pouch products meet that bar by benefiting adults who use cigarettes and completely switch to these products.”

Despite the availability of ZYN nicotine pouches in Pakistan, they exist in a regulatory gray area. This lack of clear guidelines leaves consumers uncertain about product quality. A well-defined regulatory framework would enable Pakistan to ensure proper labeling, responsible marketing, and widespread accessibility of ZYN nicotine pouches to adult smokers who could benefit from them.

Without a regulatory framework for THR products, smokers who are unwilling or unable to quit will continue turning to harmful products. By embracing harm reduction strategies and regulating scientifically backed alternatives like ZYN nicotine pouches, Pakistan has a chance to curb its smoking crisis and reduce smoking-related deaths.

- Advertisement -

Stay updated with the latest and breaking news directly on your mobile phone by joining Headline PK's WhatsApp group!

 

 

Mazhar Ali Raza
Mazhar Ali Raza
Mazhar Ali Raza is a senior journalist from Karachi. He has served more than twenty years in journalism. He was recently associated with the dunya media group as a senior business reporter from the last eleven years . Prior to that he has worked for CNBC for the period of four years. His major beats were the energy auto banking and agriculture sector . He has covered many seminars and exhibitions in Pakistan and abroad as well .

Latest stories

-Advertisement-

Highlights of the Week
Related

EcoStar Partners with Lahore Polo Club for the EcoStar Super League 2025

Ecostar, part of DWP Group being Pakistan’s leading business...

BYD Reports Record-Breaking Revenue of RMB 777.1 billion in 2024

BYD released its 2024 financial report, with key indicators...

Saudia Strengthens Connections for Pakistani Travelers

As Saudi Arabia emerges as a major global business...

AKU President Receives Prestigious Award by Government of Pakistan

Dr Sulaiman Shahabuddin, President of Aga Khan University (AKU)...
-Advertisement-
Join our Whatsapp Group for Exclusive News!
Join our Whatsapp Group for Exclusive News!