Advertisement

ZTBL and PDA Forge Strategic Alliance to Drive Pakistan’s Dairy Sector Modernisation

Advertisement

Zarai Taraqiati Bank Limited (ZTBL) and the Pakistan Dairy Association (PDA) have signed a memorandum of understanding to improve access to finance, upgrade technology, and influence policy reform across the sector.

The agreement was formalised in Islamabad, with ZTBL President and CEO Mr. Tahir Bhatti and PDA CEO Dr. Shehzad Amin signing the document in the presence of senior ZTBL officials and PDA representative Dr. Zubair.

This collaboration is part of PDA’s broader agenda to deepen partnerships across the public and private sectors, extending its impact throughout the dairy value chain.

Under the agreement, ZTBL will extend subsidised or interest-free financing — where applicable — to PDA member farmers and processors. This is intended to support investment in infrastructure, expand capacity, and modernise dairy operations.

Commercial dairy farms will gain improved access to credit, aimed at boosting animal health, productivity, and scaling up operations. For processors, the partnership opens up financing opportunities to adopt modern technologies, drive product innovation, and raise efficiency.

Both organisations have also pledged to jointly advocate for policy changes that support long-term sector growth, including a more enabling financial and regulatory framework.

The partnership is expected to serve as a catalyst for:

  • Expanding financial access for farmers and businesses
  • Encouraging modernisation of dairy infrastructure
  • Strengthening the link between policy and practical execution
  • Creating a more resilient and innovative dairy sector

By combining ZTBL’s financial tools with PDA’s industry reach, the agreement signals a move toward a more inclusive and sustainable dairy economy in Pakistan.

Advertisement
News Desk

Recent Posts

inDrive Partners with Essa Labs to Offer Drivers Up to 40% Off on Health Tests

inDrive, a global mobility and urban services platform, has joined hands with Essa Labs to…

3 days ago

tapmad Champions Hockey On and Off the Screen: Shamsher and Live Tournaments Bring the Sport Back into the Spotlight

tapmad Entertainment has cemented its position as a pioneer in Pakistan’s digital entertainment space, not…

3 days ago

Airblue Announces 14% Discount on Fares in Celebration of Independence Day

Airblue, one of the country’s leading private airlines, has announced a 14% discount on selected…

3 days ago

Ecommerce sector urges Govt for tax reduction and level playing field: PEA

The Pakistan eCommerce Association (PEA) has urged the government to reduce the tax burden on…

5 days ago

Digital Inclusion, Affordability, and the Battle Against Cash Dominate Jazz Leadership’s GSMA Summit Address

From highlighting the need for affordable smartphones and universal internet to pushing for a cashless,…

5 days ago

Blogging Tops Career Dreams for 42% of Youngsters: Kaspersky Survey

Kaspersky research findings show that 42% of children surveyed from the Middle East, Turkiye and…

1 week ago