Wednesday, July 24, 2024

JS Bank Appoints Atif Salim Malik as the new Chief Operating Officer

JS Bank, one of the fastest-growing banks in Pakistan, has appointed Atif Salim Malik as the new Chief Operating Officer (COO).

Prior to his appointment as the COO, Atif served as the Group Head of Retail Banking at JS Bank, where he played a pivotal role in driving the Bank’s core retail business. Under his leadership, JS Bank made significant strides in SME, Agri, and consumer lending domains. Atif has over twenty-eight years of diverse experience in senior executive management roles across retail and microfinance banking sectors.

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“Atif’s elevation defines JS Bank’s DNA of investing in its own talented individuals and promoting high performers, said Basir Shamsie, President & CEO of JS Bank. “Atif’s wealth of experience and leadership qualities make him the ideal candidate to lead our operational efforts as we continue to grow in the banking industry,” he added.

Atif’s extensive expertise entails various areas of banking and development, including general management, distribution channels, business strategy, marketing, financial risk, corporate governance, and human resource management. His leadership capabilities and business turnaround skills have contributed significantly to the growth and transformation of organizations throughout his career.

As the newly appointed COO, Atif Salim Malik will oversee key business areas, including distribution channels and customer experience, focusing on digitization to drive business strategy and ensure continued growth.

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Mazhar Ali Raza
Mazhar Ali Raza
Mazhar Ali Raza is a senior journalist from Karachi. He has served more than twenty years in journalism. He was recently associated with the dunya media group as a senior business reporter from the last eleven years . Prior to that he has worked for CNBC for the period of four years. His major beats were the energy auto banking and agriculture sector . He has covered many seminars and exhibitions in Pakistan and abroad as well .

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